Diogo Costa
AI-Powered Marketing & Web3 Growth
Head of Comms at Babylon Labs. Scaling BTCFi from $0 to $3.46B TVL through data-driven campaigns, AI automation, and strategic narrative design. Angel investor and advisor in the LRT/restaking space.
Career
Experience
5+ years scaling Web3 and DeFi protocols through strategic marketing and AI-powered operations.
Built and scaled performance-driven marketing systems leveraging AI-powered tooling and onchain analytics. Designed full-funnel campaigns connecting offchain touchpoints to onchain actions with end-to-end tracking.
Media Coverage
Press & Publications
Featured in Tier-1 crypto and mainstream publications. Consistent coverage driving narrative and credibility.
Babylon Labs Raises $15 Million from a16z Crypto to Develop Bitcoin Collateral Infrastructure
Stanford Professor Raises $15 Million for Babylon
Babylon-Ledger Partnership Targets Secure Use of Bitcoin as DeFi Collateral
Babylon Labs Raises 15 Million to Build Future of Bitcoin Collateral
Babylon Labs and Ledger Partner to Expand Access to Trustless Bitcoin Vaults
Kraken Integrates Babylon Bitcoin Staking Protocol
Forbes Portugal Contributor
3+ years writing on DeFi, markets, and emerging tech
Performance Metrics
Data-Driven Results at Babylon Labs
As Head of Communications at Babylon Labs, I obsess over metrics that matter. Every campaign is measured, analyzed, and optimized for maximum impact and ROI.
$3.46B
TVL Scaled
Bitcoin staking TVL at Babylon Labs
78%
Market Share
Bitcoin DeFi market dominance
+6%
Token Impact
BABY token surge post-announcement
~3.8K
Avg Views/Post
@babylonlabs_io X metrics (30 days)
2.0%
Engagement Rate
Likes + replies + reposts / impressions
~45
Avg Likes/Post
Consistent engagement across content
80-95K
Total Impressions
30-day reach (20-26 posts sampled)
1K+
Total Likes
Accumulated engagement (30 days)
Metrics I Track & Optimize
AI Marketing Stack
AI Agents & Tools I Use
Leveraging cutting-edge AI to automate, optimize, and scale marketing operations. Every tool is chosen for measurable ROI and integration capability.
Claude
Long-form content, strategy docs, deep analysis
GPT-4
Quick iterations, social copy, brainstorming
Jasper
Marketing copy at scale
Copy.ai
Ad variations and A/B testing
Surfer SEO + AI
AI-powered content optimization
Clearscope
Semantic keyword research
Perplexity AI
Competitive research and fact-checking
SEMrush AI
Keyword clustering and SERP analysis
Dune Analytics
On-chain data and wallet tracking
Mixpanel + AI
Behavioral cohort analysis
Amplitude
Product analytics and funnels
Custom GPTs
Data interpretation and reporting
n8n
Multi-step workflow automation
Zapier AI
Cross-platform integrations
Make (Integromat)
Complex automation scenarios
Custom Agents
Bespoke AI agents for specific tasks
Typefully
Thread scheduling and analytics
Hootsuite AI
Social listening and sentiment
Brand24
Real-time mention tracking
Sprout Social
Cross-platform analytics
Midjourney
Visual content generation
DALL-E
Quick concept visualization
Canva AI
Template generation at scale
Runway
Video content creation
AI SEO Strategies
Combining traditional SEO fundamentals with AI-powered automation and analysis for scalable organic growth.
Side Projects
Vibe Coded Projects
Building tools at the intersection of AI, DeFi intelligence, and personal finance. From privacy-first consumer apps to institutional-grade crypto research platforms.
Privacy-first personal finance analyzer. Upload bank statements to discover hidden subscriptions, predict upcoming bills, and get AI-powered savings recommendations.
Babylon AI Data Layer
Custom intelligence platform for Babylon Labs correlating TVL and BABY token price fluctuations with social media events across X, Discord, and Telegram in real-time.
Crypto Bloomberg Terminal
Comprehensive crypto intelligence terminal aggregating data from multiple platforms into a unified dashboard. Built for serious DeFi research and alpha generation.
Data Intelligence Stack
(Free tier tools I use daily)Entity-level wallet tracking & smart money labels
SQL queries on-chain, community dashboards
TVL, chain comparisons, protocol health, unlocks
Source-verified unlock data, vesting schedules
Free price alerts, token news feed
Mindshare rankings, narrative tracking
CT sentiment analysis, narrative summarization
Newsletter
Rektonomist on Substack
Weekly insights on crypto markets, DeFi strategy, macro economics, and contrarian takes on finance. Building a community of critical thinkers.
Total Subscribers
9,367
+68%From 5,574
Yearly Views
28.6K
+39.2%From 20.5K
Avg. Open Rate
35%
Industry avg: 21%
Pledged Annual Revenue
$80
From $0
Recent Posts
February 2026: What's happening this month in crypto?
Harsh Truth: Why Buying a Home In The EU Feels Safe, but...
Cycles of extraction: from colonial empires to modern global finance
A Quiet Shift in DeFi
Social Presence
X / Twitter Analytics
Building in public and sharing insights with a growing audience of crypto enthusiasts, marketers, and founders.
Impressions
59.5K
+146%Engagement Rate
11.7%
-2.6%Engagements
6.9K
+140%Profile Visits
516
+208%Engagement Breakdown
479
+103%
3K
+114%
320
+199%
102
+155%
50
+1K%
Top Performing Posts
Only 6% Survived: A Year Inside the Altcoin Bear
Feb 1, 2026
Harsh Truth: Why Buying a Home Feels Safe, but Investing Compounds Wealth Faster
Jan 26, 2026
Bitcoin Treasuries: How Institutions Are Absorbing BTC Through ETFs and DATs
Feb 5, 2026
Revenue Reality Check: Hyperliquid, Solana, Ethereum & L2s Valuation Multiples
Feb 3, 2026
Beyond Work
Activities & Investments
Speaking Engagements
EpicWeb Conference 2023
Liquid Staking & DeFi Infrastructure
ETH Lisbon 2024
The Future of BTCFi
Token2049 Singapore
AI in Web3 Marketing
Various Universities
DeFi & Blockchain Fundamentals
Angel & Advisory
Education
Meta
Social Media Marketing Professional Certificate
IBM
Generative AI for Digital Marketing Specialization
UC Davis
Google SEO Fundamentals
MIT
Blockchain Technology | Disruptive Technology
LSE
Managerial Finance
Duke University
Decentralized Finance (DeFi)
Data Analytics Professional Certificate
Certifications
Meta Social Media Marketing Professional
IBM Generative AI for Digital Marketing
Google SEO Fundamentals (UC Davis)
Specialization in Decentralized Finance (DeFi)
Blockchain: Disruptive Technology
Google Data Analytics